Why is guest blogging important in SEO?

What is guest blogging?
Guest blogging — also known as guest posting — is the practice of contributing a post to another person's blog in order to build relationships, exposure, authority, and links. Links are a primary ranking factor in Google, and in SEO guest blogging offers a strong opportunity to secure a link back from another website, in addition to the other marketing considerations. Guest blogging establishes a relationship with the blogger hosting your post, taps into their audience for additional exposure, and helps you establish authority in an audience.
Is Guest Blogging Good for SEO and Link Building?
The short answer is yes.
Like any tactic, guest blogging can be abused, however.
The Benefits of Guest Hosting Guest Blogging is Great for SEO
As search engines like Google attach great importance to the link building of a site, bloggers are struggling to exchange or buy links from other websites. Thus, guest blogging is an effective method for building links, allowing the author to include 1 backlink to his/her site. As long as you have a little knowledge about SEO, you can understand how valuable to get a backlink from a web page that has a high PR value. That may be the main reason guest blogging can be so popular among bloggers. By allowing others to submit a post on your site, you can freely get new and quality content which may bring plenty of traffics. On the other hand, you can get a backlink and boost site ranking if you publish a guest post on other websites. In a word, it is beneficial for WordPress SEO.
Guest Blogging Builds Relationships Between Bloggers
Under normal circumstances, bloggers are writing independently, do not care or interfere with other bloggers. At present, as a guest blogger, you are forced to contact with other bloggers. Thus, you can easily learn about the views, resources, highlights, businesses, and other information from their blogs.
In addition, you can make friends with them on social media networks and convert their followers to become yours.
Guest Blogging Brings You Fresh Ideas
Obviously, it brings your blog fresh content if you allow others to submit guest posts on your site. Instead of frequently writing posts by yourself, you can publish guest posts that save you a lot of time and energy. Besides, you can learn about the new ideas, writing style and content structure from the guest posts. In the other case, if you tend to submit guest posts on other’s website, you have to do study the site and do research on the content and visitors, which also brings you fresh ideas.


  1. Thanks for writing such an informative post! I completely agree with you! Indeed, guest posting is one of the best existing long-standing link-building techniques. It helps so much in driving targeted traffic to your website. I'd like to share with you one of my favorite blogs which accepts guest articles: I'm sure you'll find a relevant niche for you, as it contains articles on so many popular topics.

  2. Thanks for sharing this great and valuable post. I really like informative Article. Such a great work.